Where hotel AI ambitions meet structural reality
Where hotel AI ambitions meet structural reality
Where hotel AI ambitions meet structural reality
A look at how hotel companies are rebuilding their technology stacks for AI, featuring perspectives from Choice Hotels, The Ascott Limited and Minor Hotels. Ian discussed Minor's ground-up rebuild toward a single, real-time source of truth, and argued that data unification is fundamentally a question of operating model, not technology.
Minor Hotels to Launch Private Jet Experience
Where hotel AI ambitions meet structural reality
Where hotel AI ambitions meet structural reality
Minor Hotels is in the final planning phases of a private jet experience under its Anantara luxury brand, with a launch targeted for 2027
Minor Hotels Debuts Global Data and AI Platform
Where hotel AI ambitions meet structural reality
MakeMyTrip, Minor Hotels tie up to boost overseas stays options for Indians
Minor Hotels announced its plans to build a new global data and AI platform in partnership with Google Cloud, Salesforce, OneTrust, and Deloitte. The platform will connect global guest data, marketing, and service operations.
MakeMyTrip, Minor Hotels tie up to boost overseas stays options for Indians
Minor Hotels introduces new master brand strategy to fuel growth and innovation
MakeMyTrip, Minor Hotels tie up to boost overseas stays options for Indians
NASDAQ-listed travel booking platform MakeMyTrip on Monday announced a strategic partnership with Minor Hotels, a global hospitality group that operates more than 560 properties worldwide. The collaboration expands international stay options for Indian travellers across city hotels and resort destinations in Europe, Asia, and the Middle East when booked through the platform
Minor Hotels Unveils Four New Brands, Including First Soft Brands
Minor Hotels introduces new master brand strategy to fuel growth and innovation
Minor Hotels introduces new master brand strategy to fuel growth and innovation
Minor Hotels just unveiled its biggest brand expansion yet: four new hotel brands spanning luxury, premium and select-service segments, and marking the group's first move into soft branding. The lineup includes The Wolseley Hotels, a British-inflected luxury brand; Minor Reserve Collection, a soft brand for rare, character-rich properties; Colbert Collection, a food-forward premium soft brand; and iStay Hotels, a tech-forward select-service play for major cities. Ian breaks down the strategy behind the rollout and the group's target of 850 properties by 2027.
Minor Hotels introduces new master brand strategy to fuel growth and innovation
Minor Hotels introduces new master brand strategy to fuel growth and innovation
Minor Hotels introduces new master brand strategy to fuel growth and innovation
Minor Hotels has unveiled its evolution into a guest-facing master brand, supported by a new brand identity, enhanced digital experience, and simplified loyalty and B2B propositions to drive strategic growth. This is the most comprehensive evolution in the company’s history and marks a key step for the global hospitality group, which plans to add nearly 300 properties to its portfolio by 2027.
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Wednesday 16 September, 2026
Global Stage